NZMP Raising the Bar

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The US Nutritional Bar market is growing rapidly, and many consumers are looking to protein bars for a nutritious snack on the go. Targeting everyone from mainstream consumers to high performance athletes, bar brands are working hard to deliver solutions with broad appeal.

Join our panel of five experts who will share their thoughts on market state, consumer evolution and areas for opportunity and innovation.

In this free webinar, you will learn:

The current US bar market trends (popular claims, ingredients, successful and emerging brands).

Insights from a renowned fitness coach on his health and nutrition journey.

How to differentiate your product in this competitive landscape with NZMP ingredients.

The importance of partnerships, from choosing the right packaging, to positioning, branding to ambassadors.

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Expert Panel:

Lynn Dornblaser Director, Innovation & Insight – Mintel

Bringing more than 30 years of product trend knowledge to her work at Mintel, Lynn applies her unique perspective on the market and new product development to tailored client research and to extensive public speaking. Her vast experience, including her time as editor and editorial director of publication New Product News, has seen her be quoted by major US news organizations, including The Wall Street Journal, USA Today, The New York Times, and CNN.

Gideon Akande Fitness & Wellness Coach

Gideon Akande is a fitness and wellness trainer, nutritionist and social media influencer. Two-time Chicago Golden Glove boxing champion and winner of Men's Health top trainer national competition, he's been featured in magazines, on talk shows, and in other fitness publications – inspiring people around the globe with his story.

Rachel Marshall Technical Engagement Manager | NZMP Sports and Active Lifestyles

With 20 years' experience in dairy ingredient solutions and a passion for sports and active nutrition, Rachel is a wealth of knowledge on the market and how to use protein ingredients to offer great taste and texture across a range of applications. She works closely with global sales teams and customers to speed up innovation and new consumer product launches.

Starla Paulsen Food Industry Consultant

Starla Paulsen obtained a master's degree in Food Science and Human Nutrition from the University of Wyoming in 1998. Throughout her career, she has specialized in formulation and troubleshooting in manufacturing plants with proteins of all types, especially in Nutritional Bars. From 2002-2011, Starla managed the Applications Department at Glanbia Nutritionals, Inc. and has worked with nearly all major sports nutrition companies, marketing companies and bar manufacturers.

Kate Weidner CEO SRW Agency, Co-Founder Naturally Chicago, Board Member the Hatchery

Kate Weidner is a former journalist and the co-founder and CEO of independent, full-service marketing agency, SRW, with offices in Chicago and Denver. There she leads a ragtag bunch of hooligans helping wellness brands drive awareness through digital media and classic good thinking.