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The Nutritional Bar market is growing rapidly, and many consumers are looking to protein bars for a nutritious snack. Targeting everyone from mainstream consumers to high performance athletes, bar brands are working hard to deliver solutions with broad appeal.

Join our panel of experts who will share insights on the European nutritional bar market, tips & tricks on ingredient combinations and areas for opportunity and innovation.

In this free webinar, you will:

Get insights into the rapidly evolving nutritional bar market

Hear from our selected nutrition experts on strategy and innovation

Learn how to differentiate your product in the bar space

Discover the range of functionality our NZMP SureProteinTM ingredients offer

Expert Panel:


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Akhil Eashwar Aiyar Market Analyst | Innova Market Insights

Akhil Eashwar Aiyar is a Market Analyst at Innova Market Insights, an international market intelligence and research company that tracks innovations and developments within the food and beverage industry. Akhil holds a Master’s degree in Food Technology. In his role, Akhil combines his academic knowledge, analytical skills, and experience in food technology, to provide the insights needed to succeed in the dynamic food and beverage industry.

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Rachel Marshall Technical Engagement Manager | NZMP Sports and Active Lifestyles

With 20 years' experience in dairy ingredient solutions and a passion for sports and active nutrition, Rachel is a wealth of knowledge on the market and how to use protein ingredients to offer great taste and texture across a range of applications. She works closely with global sales teams and customers to speed up innovation and new consumer product launches.

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Nick Morgan Data & Innovation consultant

Nick works closely with companies in sport, active and lifestyle nutrition regarding their approach to innovation, with a particular focus on protein bars and drinks. Nick began his career as an exercise physiologist in elite sport beforeworking at GSK and then subsequently establishing his own company. Nick’s primary focus in on how our understanding of science, the consumer and the market integrates to underpin business strategy and innovation.

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Starla Paulsen Food Industry Consultant

Starla Paulsen obtained a master's degree in Food Science and Human Nutrition from the University of Wyoming in 1998. Throughout her career, she has specialized in formulation and troubleshooting in manufacturing plants with proteins of all types, especially in Nutritional Bars. From 2002-2011, Starla managed the Applications Department at Glanbia Nutritionals, Inc. and has worked with nearly all major sports nutrition companies, marketing companies and bar manufacturers.

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Angus Rowland Sales Manager | NZMP Sports and Active Lifestyles

Angus joined Fonterra in 2013, working in manufacturing leadership roles before joining the European technical team in 2018, focussing on functional & specialty ingredients portfolio. With strong technical knowledge, Angus currently supports and advises Fonterra’s European sports & active lifestyle customers in a Sales managers capacity on the application of whey/milk proteins, pre/pro-biotics ingredients into functional foods. Angus holds a masters degree in dairy science.

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